Dr Lucília Caramelo
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Content Generation for RWE SaaS Startup
Organization
BC Platforms is an expert of data science solutions for personalized healthcare, drug discovery and life science research. They provide access to real world data (RWD) for drug discovery and research, including studying the natural history of a condition and external control arms.
Date
2023
Project type
Creating content for the corporate blog, a key piece to extending the online presence of the company.
Role
Research and copywriting.
Targeted blogs have become instrumental for B2B companies to raise interest in their products and generate leads. For BC Platforms, their corporate blog was also a tool to demonstrate their deep understanding of the pharmaceutical industry, positioning them as a thought leader. In this instance, I identified recent regulatory advancements in support of RWD and RWE. These were presented as a strategic way forward by addressing specific industry challenges.
