Dr Lucília Caramelo
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Visual abstracts
Role
Project lead, medical writer
Organization
Vifor Pharma (now CSL Vifor) was a global specialty pharmaceuticals company headquartered in Switzerland. With over 2000 employees, distributed worldwide, it was a market leader in the treatment areas of iron deficiency, cardiorenal conditions, and cardiology.
Date
Between 2014 and 2018
Project type
Visualization of scientific papers with views of its distribution to different target audiences.
Creating infographics of scientifc papers is always a collaborative process between designers, scientists, and communicators. Together, we distilled intricate data and key findings to achieve visually engaging, accessible formats.
The succinct visual representations of papers provides a quick overview of key results, delivered in a comprehensive way that enhances both comprehension and retention of information. Due to this, the infographics act as a bridge between the medical community and non-specialist audiences, such as policymakers, patients, and the public at large. By repurposing the materials, it is possible to increase their shareability on digital platforms. This extends their reach to different audiences and fosters broader awareness and engagement.
